Big news! I’m putting the consulting biz on the back burner and going back to work full-time! I’ve accepted a leadership position at C.Fox Communications, an award-winning PR and marketing firm focused on mission-driven communications. I got to know the impressive and talented Carrie Fox through my volunteer work with The Reading Connection, which is [...]

It’s here! A comprehensive cheat sheet to all of the social media sites nonprofits need to be part of, courtesy of CMO.com.

Interesting post by Forbes’ Marc Babej about how well celebrity endorsements work (or don’t work): 77% of respondents [to an Adweek/Harris Interactive poll] claimed that “when a sports star, movie star or other celebrity endorses a product” they are no more or less likely to buy it. 14% stated they are less likely to buy. [...]

Pretty amusing video of what it’s like to interact on social media … translated into (gasp!) real human interaction: H/T Adverblog

A client (restaurant) recently asked if joining a mobile app marketing program would be a wise move. The answer is, it depends – some demographics are completely tuned in to this type of marketing, while others cling to more traditional communication methods. My strong hunch, however, is that mobile is worth the investment, especially for [...]

Posterous is another uber-easy microblogging site that’s worth a second look if you haven’t yet considered it. And, if you’re in the PR profession, you can find a ton of subject matter-worthy blogs on the site. Check out this great summary of PR-friendly Posterous blogs, courtesy of PRDaily.