Monday, June 13th, 2011
Pretty amusing video of what it’s like to interact on social media … translated into (gasp!) real human interaction:
H/T Adverblog
Wednesday, May 25th, 2011
PRNewser provides a great overview of the changing role of social media marketing agencies.
Here’s the gist:
“Traditionally, [a social media marketer's] role is to set up Facebook or Twitter accounts and to manage that profile,” [Eric Forst, VP of Visible Technologies] told us. “More clients are pulling that in-house, so the role of social media marketing agencies has become measurement and analytics.”
Personally, I’ve been shifting toward this business model. It’s far more efficient (for both parties) when a consultant provides social media strategy as opposed to literally posting a client’s tweets and status updates.
What are you doing at your own company or nonprofit? Do you handle social media in-house, or rely on outside experts? And how do you break down the lines of responsibility?
Tuesday, May 3rd, 2011
Fabulous take on all of the snake oil salesmen and women out there. Watch out!
(H/T Black Box Social Media, a really helpful and groovy online marketing firm.)
Sunday, March 13th, 2011
By now, you probably know that Twitter users are growing like nobody’s business, and that Twitter is a tool being used to channel social change in monumental ways (whether or not Malcolm Gladwell agrees).
You may have even given yourself a chance or two to register an account, hop aboard, and ride the Twitter wave to see what the hubbub’s all about.
But even if you’ve tweeted around a bit, chances are, you still need some crystal clear direction on how to maximize your use.
Well, my friends, here’s the video for you.
(Thanks to the folks at MarketingConversation for these great tips.)
