Thursday, July 7th, 2011
It’s here! A comprehensive cheat sheet to all of the social media sites nonprofits need to be part of, courtesy of CMO.com. (more…)
Monday, June 13th, 2011
Pretty amusing video of what it’s like to interact on social media … translated into (gasp!) real human interaction:
H/T Adverblog
Wednesday, May 25th, 2011
PRNewser provides a great overview of the changing role of social media marketing agencies.
Here’s the gist:
“Traditionally, [a social media marketer's] role is to set up Facebook or Twitter accounts and to manage that profile,” [Eric Forst, VP of Visible Technologies] told us. “More clients are pulling that in-house, so the role of social media marketing agencies has become measurement and analytics.”
Personally, I’ve been shifting toward this business model. It’s far more efficient (for both parties) when a consultant provides social media strategy as opposed to literally posting a client’s tweets and status updates.
What are you doing at your own company or nonprofit? Do you handle social media in-house, or rely on outside experts? And how do you break down the lines of responsibility?
Tuesday, May 3rd, 2011
Fabulous take on all of the snake oil salesmen and women out there. Watch out!
(H/T Black Box Social Media, a really helpful and groovy online marketing firm.)
