Sunday, August 22nd, 2010
If recent corporate debacles are any indication, there’s no time like the present to be working the field of crisis communications.
Where did they go wrong? By making at least one of three fatal errors, according to the article:
In the view of many who are paid to extract corporations from terrible situations, Toyota, BP and Goldman exacerbated their woes by either declining to fess up promptly, casting blame elsewhere or striking adversarial postures with the public, the government and the news media.