Saturday, September 4th, 2010
As President Obama and his predecessor in the Oval Office both know all too well, the combat situation in Iraq equals a murky, mucky public relations challenge.
George W. Bush was pilloried in the press for donning military gear and staging an overhyped photo op punctuated with the now-infamous words: “Mission Accomplished.” The mission was far from over, as we now know. And his administration was rightly criticized from all sides for their approach. At best, Bush’s communications advisers jumped to conclusions. At worst, they succeeded in helping him spin the reality in order to garner public favor.
Despite being an Obama supporter, I’ll call it like I see it, and unfortunately it’s clear to me that our current President has made a similar lapse in PR judgment. (more…)
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Sunday, August 22nd, 2010
If recent corporate debacles are any indication, there’s no time like the present to be working the field of crisis communications.
A great article in today’s New York Times looks at the “reputational implosions” of BP, Goldman Sachs, and Toyota over the past year and the wrongheaded PR strategies caused them.
Where did they go wrong? By making at least one of three fatal errors, according to the article:
In the view of many who are paid to extract corporations from terrible situations, Toyota, BP and Goldman exacerbated their woes by either declining to fess up promptly, casting blame elsewhere or striking adversarial postures with the public, the government and the news media.
(more…)
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