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A client (restaurant) recently asked if joining a mobile app marketing program would be a wise move. The answer is, it depends – some demographics are completely tuned in to this type of marketing, while others cling to more traditional communication methods.
My strong hunch, however, is that mobile is worth the investment, especially for local businesses. (more…)
Posterous is another uber-easy microblogging site that’s worth a second look if you haven’t yet considered it. And, if you’re in the PR profession, you can find a ton of subject matter-worthy blogs on the site.
Check out this great summary of PR-friendly Posterous blogs, courtesy of PRDaily.