Case Studies in Crisis Communications
Sunday, August 22nd, 2010
If recent corporate debacles are any indication, there’s no time like the present to be working the field of crisis communications.
A great article in today’s New York Times looks at the “reputational implosions” of BP, Goldman Sachs, and Toyota over the past year and the wrongheaded PR strategies caused them.
Where did they go wrong? By making at least one of three fatal errors, according to the article:
In the view of many who are paid to extract corporations from terrible situations, Toyota, BP and Goldman exacerbated their woes by either declining to fess up promptly, casting blame elsewhere or striking adversarial postures with the public, the government and the news media.
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