Sunday, December 26th, 2010
Hoo boy, have I been out of touch on my blog page! Sorry about that folks, but let’s just say business has been booming. I feel very lucky to be benefiting from new opportunities during still-sour economic times.
Anyway, I’ve been doing a lot of explaining these days about how best to use social media (namely, Twitter) to your brand’s advantage. PR Diva Deirdre Breakenridge explains pretty cohesively the basic steps to getting started in a helpful post.
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Wednesday, November 17th, 2010
It’s not New Years’ yet, but Stephanie Schwab at Social Media Explorer is already looking ahead to 2011, laying out some social media trends to watch in the year ahead.
Interesting read… particularly the first trend on the list — Consumer Content Creation:
“Are we in the stream?” That’s the #1 question that brand managers should be asking about their social media efforts going into 2011, because in the coming year people are going to be much more diligent about curating their own content into a more managable form. Consumers are realizing that following eleventy-hundred brands on Twitter and Facebook is getting them some good coupons and deals, but it’s also turning their walls into malls, which is getting overwhelming. (more…)
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Saturday, July 3rd, 2010
You’ve no doubt heard about the blowback surrounding the release of the iPhone 4.
Here’s a highly amusing take on what the PR people at Apple had to say.
Monday, June 28th, 2010
As most of you reading this know, I could go on forever about Twitter and its magical uses.
Here’s the latest informative read by WebWorkerDaily about getting to know who’s following you on Twitter in an effort to develop a more cohesive communications strategy.
The gist:
Twitter may be regarded as an outlet for personal self-expression, but those wanting to build brands through social media know it’ll take more than just talk to establish a loyal follower listing. They want to create a profile of their Twitter users. They want to understand what makes their audience tick.
Lots of good tips in this one, folks. Read the rest of the post … and learn!
Hoo boy, have I been out of touch on my blog page! Sorry about that folks, but let’s just say business has been booming. I feel very lucky to be benefiting from new opportunities during still-sour economic times.
