A client (restaurant) recently asked if joining a mobile app marketing program would be a wise move. The answer is, it depends – some demographics are completely tuned in to this type of marketing, while others cling to more traditional communication methods.
My strong hunch, however, is that mobile is worth the investment, especially for local businesses. Read the rest of this entry »
Posterous is another uber-easy microblogging site that’s worth a second look if you haven’t yet considered it. And, if you’re in the PR profession, you can find a ton of subject matter-worthy blogs on the site.
Check out this great summary of PR-friendly Posterous blogs, courtesy of PRDaily.
“Traditionally, [a social media marketer's] role is to set up Facebook or Twitter accounts and to manage that profile,” [Eric Forst, VP of Visible Technologies] told us. “More clients are pulling that in-house, so the role of social media marketing agencies has become measurement and analytics.”
Personally, I’ve been shifting toward this business model. It’s far more efficient (for both parties) when a consultant provides social media strategy as opposed to literally posting a client’s tweets and status updates.
What are you doing at your own company or nonprofit? Do you handle social media in-house, or rely on outside experts? And how do you break down the lines of responsibility?
A client (restaurant) recently asked if joining a mobile app marketing program would be a wise move. The answer is, it depends – some demographics are completely tuned in to this type of marketing, while others cling to more traditional communication methods.
