Mobile Marketing: Wave of the Future
June 9th, 2011
A client (restaurant) recently asked if joining a mobile app marketing program would be a wise move. The answer is, it depends – some demographics are completely tuned in to this type of marketing, while others cling to more traditional communication methods.
My strong hunch, however, is that mobile is worth the investment, especially for local businesses.
Geographic region may make a difference too, which is why this article fromĀ Intuit provides some good context. It’s a very helpful roundup of the top 10 U.S. cities utilizing mobile marketing by local businesses:
1. Miami
2. Atlanta
3. San Diego
4. Dallas
5. San Francisco
6.Oklahoma City
7. Washington, DC (woot!)
8.Chicago
9. Indianapolis
10. Kansas City
H/T: PRDaily
Tags: communications, local business, marketing, mobile, PR, small business, Washington DC
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