Mobile Marketing: Wave of the Future
June 9th, 2011
A client (restaurant) recently asked if joining a mobile app marketing program would be a wise move. The answer is, it depends – some demographics are completely tuned in to this type of marketing, while others cling to more traditional communication methods.
My strong hunch, however, is that mobile is worth the investment, especially for local businesses.
Geographic region may make a difference too, which is why this article from Intuit provides some good context. It’s a very helpful roundup of the top 10 U.S. cities utilizing mobile marketing by local businesses:
3. San Diego
5. San Francisco
7. Washington, DC (woot!)
10. Kansas City