How Social Media Marketing is Evolving
May 25th, 2011
Here’s the gist:
“Traditionally, [a social media marketer's] role is to set up Facebook or Twitter accounts and to manage that profile,” [Eric Forst, VP of Visible Technologies] told us. “More clients are pulling that in-house, so the role of social media marketing agencies has become measurement and analytics.”
Personally, I’ve been shifting toward this business model. It’s far more efficient (for both parties) when a consultant provides social media strategy as opposed to literally posting a client’s tweets and status updates.
What are you doing at your own company or nonprofit? Do you handle social media in-house, or rely on outside experts? And how do you break down the lines of responsibility?