The Age of Self-Branding
February 26th, 2010
Fascinating sign-of-the-times piece in theĀ NYT today about how “the Internet-connected class worldwide faces growing pressure to cultivate a personal brand.”
In short:
“The rise of the personal brand reflects changing economic structures, as secure lifetime employment gives way to a churning market in tasks. It suggests a new unscriptedness in institutions as we evolve from the broadcast age to the age of retweets. It augurs a future in which we all function like one-person conglomerates, calculating how every action affects our positioning.”
Tags: branding, Internet, marketing, New York Times, personal branding, positioning, self-branding
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